Amirali YaghoutiSenior Software Engineer

01 Project architecture

Projects connected to real commerce, automation and platform problems.

A working portfolio of platforms, AI systems, Telegram products, automation and WooCommerce engineering — built around real commerce, run under real traffic, and measured by operational results.

By business
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02 PLATFORMS & PRODUCTS

End-to-end platforms and products — most in production, a few scoped for a client.

Commerce platforms, a watch marketplace, a fintech ledger, booking and education systems, and Telegram-native products — architected, built and run under real traffic.

⌚ WooCommerce

Javaherian Gallery

Led platform and development work for a live WooCommerce watch and jewellery store, improving performance, product discovery, internal tooling, CRM workflows, reporting and conversion-focused UX.

javaherian-gallery.com
⌚ Marketplace

Watch Marketplace Platform

A multi-seller watch marketplace with seller intake, authentication, reservations, custody boundaries, service workflows and review states — built as a modular platform, not a plugin.

Multi-seller commerce
🎟 AI Platform

AI Token Platform

A Telegram-native AI assistant platform with an internal credit economy: an aiogram bot, a Telegram Mini App and a FastAPI admin dashboard that meters usage and tops up balances.

Telegram Mini App + credits
📈 Trading

VIP Trading Platform

A trading-signal operations platform: a FastAPI, aiogram and Postgres monorepo that tracks signals with R-multiple math, renders chart cards and runs memberships with server-authoritative billing. Exchange adapters can read and execute, never withdraw.

No-withdraw safety invariant
🏨 Booking

Smart Reservation Platform

Designed a reusable booking architecture with admin-defined capacity, time rules, monetization points and a service flow that can fit different business models.

Reusable booking engine
🔌 B2B/API

Back-to-back API Sales System

An API-driven sales flow for back-to-back inventory: real-time price confirmation and margin rules reviewed before an order commits.

API-driven commerce
🎓 Education

Adviser Education System

An education planning platform where advisers manage student profiles, study plans and progress, instead of forcing the process into a generic scheduler.

Adviser + student operations
📷 Camera Cart

Jeweltimeco Camera-to-Cart App

Scoped a camera-assisted sales tool for in-store consultants, using label scanning to identify watch or jewelry items and add them to cart faster.

In-store sales acceleration
💍 Gold

Fatahi Gold

Built a gold and jewelry website project focused on trust, product presentation and maintainable commercial structure.

fatahi-gold.com
🏷 Brand sites

Brand Catalogue Sites

Four brand storefronts reading one WooCommerce database read-only, plus reseller approval, a country-grouped brand menu and a dealer price watch for a watch distributor.

one catalogue, four storefronts

03 AI & ASSISTANTS

AI systems grounded in real data, not demos.

Sales and support assistants, diagnostics and research systems built on OpenAI function-calling, retrieval and staged-rollout safety — every answer traceable to real data.

🛍 Sales AI

AI Sales Assistant

A production WooCommerce sales assistant for Telegram and website chat, grounded in the live catalog through OpenAI function-calling with vision and voice input.

Catalog-grounded selling
💬 WhatsApp AI

WhatsApp Assistant

A WhatsApp customer-response service that answers DMs from a shared sales brain with an operator hand-off guard, hourly caps and conservative pacing — plus abandoned-cart recovery with an SMS fallback.

Operator-priority replies
📸 Instagram AI

Instagram DM Assistant

An Instagram Direct auto-responder built primarily on the official Graph API, replying only to inbound messages with challenge-aware sessions and conservative anti-block pacing.

Official-API, reactive-only
🧪 Diagnostics

WooCommerce Diagnostic Assistant

Scoped a WooCommerce diagnostics assistant that reads site signals, explains technical risk and turns findings into precise fix recommendations.

Faster technical decisions
📋 Specs

Product Specification Workflow

Built a product specification workflow that converts messy catalog data into cleaner titles, structured attributes and sales-ready descriptions.

Better project planning
🧠 Strategy

Trading Strategy Research System

Researched a rule-based trading strategy system for defining, evaluating and stress-checking high-risk trading logic before execution.

R&D automation

04 TELEGRAM & BOTS

Telegram-native tools that run daily commerce operations.

Order bots, customer-messaging hubs, campaign managers and team workflow bots that move real commercial work into chat, safely and at a controlled pace.

🧾 Order Bot

Telegram Order Bot

A Telegram bot that posts live, self-updating WooCommerce order cards to a group — featured image, Jalali-dated caption, in-place edits on status and price changes, and per-gateway sales reports.

Live order operations
📣 Campaigns

Telegram CRM Campaign Manager

Responsible, rate-limited scheduled customer messaging over Telegram, with a live dashboard and anti-block delivery pacing.

Safe bulk messaging
👥 Team Ops

Internal Team Workflow Bot

Designed a team workflow bot for role-based task routing, approval checkpoints and management notifications aligned with Trello-style operations.

Internal automation
💬 Messaging

Bale / Rubika / Eitaa Customer Messaging

A customer messaging layer for Bale, Rubika and Eitaa that connects existing customer data to campaign, support and follow-up workflows.

Local channel automation
🤖 Telegram

English Boss Telegram Bot

Scheduled English practice inside Telegram: a FastAPI webhook bot with micro-sessions, streaks, IELTS tracks and OpenAI feedback, layered so the platform can change.

English learning bot
📊 Management bot

Management Bot + Owner Daily Report

A Telegram assistant with live order cards and a finance card, one report to the owner every night, an offline-tolerant eight-tab PWA, and first-party events with their.

One report a night, three surfaces agree

05 AUTOMATION & DATA

Automation, pipelines and data systems.

n8n workflows, Python services, scrapers, reporting pipelines and integrations that remove manual work and keep operational data flowing.

🔗 n8n

n8n Operations Automation

n8n workflows that route every CRM and commerce event to a named owner or approval queue and deliver a scheduled digest ending in next actions, with a person on every.

API orchestration + human review
📍 Lead Gen

Local Lead-Gen Engine

A safety-first local lead generation and outreach engine built on free, keyless OpenStreetMap data, with a human in the loop before anything is contacted.

Keyless, human-reviewed
📊 IG Insights

Instagram Insights

A read-only Instagram analytics collector that safely snapshots follower, media and engagement trends into SQLite and renders growth reports — isolated so it never disturbs the live session.

Read-only, isolated
📱 Android

A2 Hero — Android Automation

A bespoke Android automation app built for a single operator: it schedules and drives another Android application, layering financial operations and filtering on top of that daily workflow.

Bespoke device automation
📈 GSC

Google Search Console Extractor

Built a Google Search Console extractor that turns query, page and performance data into structured SEO analysis for ongoing review.

Search data automation
👁 Clarity

Microsoft Clarity Analytics Extractor

Designed a Microsoft Clarity analysis pipeline that connects session behavior signals with UX and conversion decisions.

UX analytics pipeline
📊 Sheets

Google Sheets Reporting Automation

Automated recurring reports into Google Sheets so SEO, product and operations data can be reviewed by the team without rebuilding exports manually.

Live reporting system
🧾 Woo Analytics

WooCommerce Order Analytics

Turned WooCommerce order exports into a repeatable analysis workflow for sales patterns, operational gaps and commercial reporting.

Sales intelligence
🕷 SEO Crawler

WordPress SEO Doctor Bot

Built a WordPress SEO diagnostics workflow that crawls pages, checks technical issues and sends prioritized findings into Google Sheets for review.

Technical SEO diagnostics
🛍 Digikala

Digikala Excel Inventory Automation

Built an Excel reconciliation workflow for Digikala inventory, with strict reference matching, warranty rules, price updates and upload-ready outputs.

Marketplace ops automation
📉 Trading

MT5 Strategy Engine

Researched a MetaTrader strategy engine combining price-action rules, risk sizing, ATR-based exits and multi-timeframe signal checks.

Trading automation R&D
🏢 Office

Attendance / Office Automation

Office automation around attendance, networked operations and team reporting, with n8n workflows for management visibility.

Office systems
🛜 Network

WireGuard Soft-fix Watchdog

Built a Mac-side WireGuard watchdog to monitor connection health, record failures and recover unstable VPN sessions with minimal manual checking.

Network reliability helper
🖼 Image pipeline

Product Image Pipeline

A five-minute tick, an agent on the owner's PC and a Photoshop batch fill missing product photos; a product without one is drafted and redirected until a photo arrives.

never replaces an existing photo
☎ Call bridge

Shop-Phone Call Bridge

Click-to-dial from the CRM to the shop's Android phone over an expiring command queue, alerts on the same queue, and a token-guarded REST layer for the site's bots.

dial commands expire in two minutes

06 WOOCOMMERCE ENGINEERING

WooCommerce and WordPress engineering for live store pressure.

Custom plugins, MU-plugins, cache strategy, route control, admin workflows and diagnostics for stores that need to stay fast and stable.

⚡ Performance

A2 Fast Archive Filters

Rebuilt the archive filtering experience so shoppers can narrow watch and jewelry catalogs quickly, with dependent options, smarter price buckets and cache-aware server fallbacks. The measured archive p95 improved from about 5.2s to 1.7s.

Archive p95: 5.2s → 1.7s
♾ Archive UX

MU Archive Pagination Stability

Externalized infinite-scroll JavaScript, added hard-stop pagination behavior and stabilized archive ordering so catalog browsing remains predictable across paged product lists.

Stable catalog browsing
🚀 Microcache

A2 MU Fullpage Microcache

Guest-only disk microcache for product and shop pages that cut measured PDP TTFB from about 2.3s to 0.9s, with admin purge, batch rebuild and cart/checkout bypass rules.

Product TTFB: 2.3s → 0.9s
🧼 Assets

MU Safe Asset Cleanup

Built scoped asset-cleanup modules for archive, content and home surfaces, reducing unnecessary frontend CSS and JS while protecting cart, checkout and admin states.

Route-aware payload reduction
📈 SEO Schema

MU SEO Schema Safety

Added private MU modules for product/category metadata, JSON-LD repair, fallback Product/Offer schema, reference extraction, brand fallback and LCP hints without exposing live SEO rules.

Cleaner public metadata
💳 Checkout UX

Checkout Payment UX Safeguards

Improved checkout recovery, blocked-product messaging and admin safe-mode payment boundaries so business-critical live payment calls are not suppressed by performance guards.

Safer payment boundary
🛡 REST

A2 REST Shield

Protected heavy anonymous REST routes by short-circuiting noisy Elementor and WooCommerce requests while leaving legitimate API behavior and admin workflows intact.

REST p95: 2.8s → 0.9s
🔎 API

Searchwiz Product Snapshot API

Built a product snapshot API that serves search and external interfaces from prepared tables, reducing reliance on expensive live WooCommerce queries during customer-facing requests.

🔥 Firewall

Searchwiz Allowlist Firewall

Placed an allowlist gate in front of cart, checkout and add-to-cart routes so known clients can pass while bot traffic is denied before it reaches expensive WooCommerce logic.

🧬 Similarity

Style DNA Similar Products

Created a watch similarity layer that compares product attributes as style signatures, caches candidate scores and avoids repeated database-heavy recommendation work.

Render: 1.9s → 0.42s
⚙ Queue

Action Scheduler Core

Tuned WooCommerce background processing by reducing batch pressure, limiting concurrency and cleaning stale workload so the admin area stayed more predictable.

Queue: 38k → 4.9k
🧹 Database

Transient Storm Guard

Added a transient cleanup guard that detects oversized transient families and purges them in controlled batches instead of letting option-table growth slow down WordPress bootstrapping.

Rows: 1.3M → 180k
🧠 Bootstrap

Options Autoload Guard

Built an options audit layer that identifies autoload bloat, moves transient-heavy rows out of the autoload path and lowers memory pressure during normal page loads.

🛒 UX

A2 Offcanvas Cart

Implemented an off-canvas cart that opens at the right moment, preserves WooCommerce fragment behavior and keeps the mobile purchase path cleaner.

Faster cart interaction
❓ Content

A2 Smart FAQ

Added a reusable product FAQ block that injects buying guidance into PDPs from product context, reducing manual editing while improving customer decision support.

Better PDP clarity
🏷 Brands

A2 Brand Hubs

Built brand hub pages for Swiss and Japanese watch categories with daily price ranges, product counts, cached HTML output and admin rebuild controls.

SEO + UX hubs
🧾 Admin

A2 Order Fix Box: Order Replacement and Price Fix Tools

An admin metabox for the three corrections a paid WooCommerce order needs: item replacement, extra shipping and price fixes, with a snapshot and undo on every change.

Safer order ops
📦 Stock

Corporate Products Off Button

Built a controlled batch utility for cleaning incorrect stock states, with backup and restore flow before changing company-stock product availability.

Safer inventory cleanup
🔐 Roles

Quick Price Editor Role

Designed a restricted staff role that keeps product access narrow: price changes through quick edit are allowed, broader product editing is blocked.

Controlled admin access
💳 Payment

SnappPay UI Fixes

Fixed SnappPay installment presentation around spacing, clickable areas and checkout clarity so payment options remain usable on both mobile and desktop.

Cleaner payment UX
📱 Mobile

Liquid Glass Mobile Header

Refined the mobile header with safe-area handling, a liquid-glass visual layer and scroll behavior while preserving the store navigation structure.

Premium mobile UI
♻ Recovery

Recover MU Plugin

A recovery MU-plugin for incomplete cart and payment situations — pending-order expiry and remarketing triggers kept business-specific.

Recovery system base
📊 Diagnostics

A2 Perf Logger

Built a lightweight production logger that records slow requests, query owners and page context without turning diagnostics into a new performance problem.

Faster debugging
🌐 Egress

A2 Egress Firewall

Admin stalls the query log could not explain, traced to outbound and loopback HTTP calls and cut off by a blocklist before any socket opens.

Backend stability
📄 Excel

A2 Woo Details Excel

Improved WooCommerce admin and export workflows with operational columns, details modals and cleaner Excel handoff for order and product review.

Operations tooling
📦 Back in stock

Back-in-Stock Notifier

Two-channel WooCommerce waitlist: SMS or email, once-only delivery, CRM lead binding, cache-safe UI. Replaced a plugin whose subscribers were never told.

SMS or email, once only
📨 SMS

Transactional SMS Platform

One gateway key, one working send path, an audit line for every message, and a management tab that tells 'sent' apart from 'not approved' across 55 patterns.

55 patterns, one audited send path

07 BUSINESS & CRM

Operational and CRM tools that help commerce teams move faster.

CRM frameworks, order correction, marketplace pricing sync, loyalty, shipping logic and dashboards designed around real daily operations.

🧠 CRM

A2 WordPress CRM Framework

Built a modular WordPress CRM layer for sales operators and managers, connecting customer profiles, follow-up work, in-person orders, reporting and audit-friendly workflow control.

Sales operations framework
📞 Sales Ops

Sales Operations Dashboard

A management dashboard for sales, team activity and operational bottlenecks, with decision-ready performance reporting.

Management visibility
🎁 Loyalty

Loyalty + Wallet Ledger

Append-only wallet ledger in exact integer Rial with typed cash, promotional and refund buckets, proven by a mutation checker that has corrected the code four times.

Retention infrastructure
📞 CRM PWA

CRM Operator PWA

One modular WordPress CRM for a retail store: operator inboxes, customer profiles, an in-person order form staff drive from a phone at the counter, and a WooCommerce.

Mobile operations console
🏷 Marketplace

Marketplace Stock & Pricing Sync

Created a marketplace sync workflow for stock, price and warranty data across internal inventory files and external seller platforms.

Marketplace control
🚚 Shipping

Fast Shipping Logic

Built fast-shipping logic that checks real available stock and surfaces delivery confidence at the points where it can improve conversion.

Better buyer confidence
🔧 Service desk

Repair & After-Sales Desk

A repair desk inside the customer-operations system: intake opens the customer's account, quotes are approved in their panel, payments are idempotent, hand-over is PIN-gated.

One payment key per sheet, no double hand-over
🧾 Counter sales

Counter Sales, One Customer File & the Commission Report

In-store sales imported from accounting exports into the same CRM as the web shop, with dedup rules that never guess, and a commission report three surfaces agree on.

One customer file, one commission figure

08 CLIENT WEBSITES

Client websites built for businesses in Iran, Canada, the USA and Austria.

Commercial websites delivered for clients across Iran, Canada, the USA and Austria — storefronts, corporate sites and agency work.

💎 Luxury Commerce

Hooman Gold

Supported a gold commerce platform foundation with SEO-aware structure, front-end refinement and room for future operational development.

hoomangold.com / hoonamgold.com
Canada · Corporate

Golden Gate Group Canada

Delivered a Canadian business website focused on trust, service clarity and a conversion-ready corporate presentation.

ggtgroup.ca
Canada · Trading

Freshca Canada

Designed a Canada-focused fresh food or retail platform concept with clean service presentation and conversion-oriented page structure.

freshca.ca
USA · Gallery

Yasi Gallery USA

Created a US-market gallery/ecommerce presence with premium visual positioning and maintainable WordPress delivery.

yasigallery.com
Austria · Beauty

Yellow Willow Austria

Built an Austria-focused brand website with polished presentation, local credibility and a service-led conversion flow.

yellowwillow.at
Austria · Barbershop

Ohlala Barbershop Austria

Built an Austria-focused barbershop website with clear service presentation, local search readiness and appointment-oriented UX.

ohlalabarbershop.com
💄 Beauty Commerce

Divazheh / Koala Beauty

Delivered beauty/ecommerce website work focused on product presentation, category clarity and a customer-friendly shopping flow.

divazheh.com
💡 Industry

Lampco

Delivered a corporate/service website with structured information architecture and a professional brand presentation.

lampco.ir
🏗 Construction

Saboksaran

Built a business platform with clean page architecture, service clarity and scalable content structure.

saboksaran.com
🎬 Agency

Meta Media

Created a media/business website concept focused on modern positioning, clear content structure and credible digital presence.

metamediar.com

Case studies Technical proof

Every project now has a focused case-study page.

Each page explains the business problem, the engineering approach, the measurable outcome and includes a small code-window style sample to show how the work was structured. For code-review proof, use the GitHub showcase library with architecture notes, privacy boundaries, update logs and sanitized samples.

08 Ready to discuss a commerce system?

Need someone who can diagnose the problem, design the architecture and ship the fix?

I help WooCommerce and digital commerce teams turn slow stores, fragile workflows and unclear technical problems into measurable, maintainable systems. If your project needs performance, custom plugins, automation or a stronger engineering layer, this is where the conversation should start.