Amirali YaghoutiSenior Software Engineer

All projects Project case-study library

Project stories across commerce platforms, automation, internal systems and delivered work.

A detailed library of WordPress, WooCommerce, frontend, internal-tool and automation projects, with business context, engineering decisions and measurable outcomes where available.

woocommerce

A2 Fast Archive Filters

Rebuilt the archive filtering experience so shoppers can narrow watch and jewelry catalogs quickly, with dependent options, smarter price buckets and cache-aware server fallbacks. The measured archive p95 improved from about 5.2s to 1.7s.

woocommerce

MU Archive Pagination Stability

Externalized infinite-scroll JavaScript, added hard-stop pagination behavior and stabilized archive ordering so catalog browsing remains predictable across paged product lists.

woocommerce

A2 MU Fullpage Microcache

Guest-only disk microcache for product and shop pages that cut measured PDP TTFB from about 2.3s to 0.9s, with admin purge, batch rebuild and cart/checkout bypass rules.

woocommerce

MU Safe Asset Cleanup

Built scoped asset-cleanup modules for archive, content and home surfaces, reducing unnecessary frontend CSS and JS while protecting cart, checkout and admin states.

woocommerce

MU SEO Schema Safety

Added private MU modules for product/category metadata, JSON-LD repair, fallback Product/Offer schema, reference extraction, brand fallback and LCP hints without exposing live SEO rules.

woocommerce

Checkout Payment UX Safeguards

Improved checkout recovery, blocked-product messaging and admin safe-mode payment boundaries so business-critical live payment calls are not suppressed by performance guards.

woocommerce

A2 REST Shield

Protected heavy anonymous REST routes by short-circuiting noisy Elementor and WooCommerce requests while leaving legitimate API behavior and admin workflows intact.

woocommerce

Searchwiz Product Snapshot API

Built a product snapshot API that serves search and external interfaces from prepared tables, reducing reliance on expensive live WooCommerce queries during customer-facing requests.

woocommerce

Searchwiz Allowlist Firewall

Placed an allowlist gate in front of cart, checkout and add-to-cart routes so known clients can pass while bot traffic is denied before it reaches expensive WooCommerce logic.

woocommerce

Style DNA Similar Products

Created a watch similarity layer that compares product attributes as style signatures, caches candidate scores and avoids repeated database-heavy recommendation work.

woocommerce

Action Scheduler Core

Tuned WooCommerce background processing by reducing batch pressure, limiting concurrency and cleaning stale workload so the admin area stayed more predictable.

woocommerce

Transient Storm Guard

Added a transient cleanup guard that detects oversized transient families and purges them in controlled batches instead of letting option-table growth slow down WordPress bootstrapping.

woocommerce

Options Autoload Guard

Built an options audit layer that identifies autoload bloat, moves transient-heavy rows out of the autoload path and lowers memory pressure during normal page loads.

woocommerce

A2 Offcanvas Cart

Implemented an off-canvas cart that opens at the right moment, preserves WooCommerce fragment behavior and keeps the mobile purchase path cleaner.

woocommerce

A2 Smart FAQ

Added a reusable product FAQ block that injects buying guidance into PDPs from product context, reducing manual editing while improving customer decision support.

woocommerce

A2 Brand Hubs

Built brand hub pages for Swiss and Japanese watch categories with daily price ranges, product counts, cached HTML output and admin rebuild controls.

woocommerce

A2 Order Fix Box: Order Replacement and Price Fix Tools

An admin metabox for the three corrections a paid WooCommerce order needs: item replacement, extra shipping and price fixes, with a snapshot and undo on every change.

woocommerce

Corporate Products Off Button

Built a controlled batch utility for cleaning incorrect stock states, with backup and restore flow before changing company-stock product availability.

woocommerce

Quick Price Editor Role

Designed a restricted staff role that keeps product access narrow: price changes through quick edit are allowed, broader product editing is blocked.

woocommerce

SnappPay UI Fixes

Fixed SnappPay installment presentation around spacing, clickable areas and checkout clarity so payment options remain usable on both mobile and desktop.

woocommerce

Liquid Glass Mobile Header

Refined the mobile header with safe-area handling, a liquid-glass visual layer and scroll behavior while preserving the store navigation structure.

woocommerce

Recover MU Plugin

Started a recovery MU-plugin foundation for incomplete cart or payment situations, leaving the trigger rules open for later business-specific remarketing logic.

woocommerce

A2 Perf Logger

Built a lightweight production logger that records slow requests, query owners and page context without turning diagnostics into a new performance problem.

woocommerce

A2 Egress Firewall

Admin stalls the query log could not explain, traced to outbound and loopback HTTP calls and cut off by a blocklist before any socket opens.

woocommerce

A2 Woo Details Excel

Improved WooCommerce admin and export workflows with operational columns, details modals and cleaner Excel handoff for order and product review.

webapp

Smart Reservation Platform

Designed a reusable booking architecture with admin-defined capacity, time rules, monetization points and a service flow that can fit different business models.

webapp

Adviser Education System

Scoped a custom education planning platform where advisers can manage student profiles, study plans and progress instead of forcing the process into a generic scheduler.

webapp

CRM Operator PWA

One modular WordPress CRM for a retail store: operator inboxes, customer profiles, an in-person order form staff drive from a phone at the counter, and a WooCommerce.

webapp

Back-to-back API Sales System

Designed an API-driven sales flow for back-to-back inventory, real-time price confirmation and margin rules that can be reviewed before order commitment.

webapp

Bale / Rubika / Eitaa Customer Messaging

Outlined a customer messaging layer for Bale, Rubika and Eitaa that connects existing customer data to campaign, support and follow-up workflows.

webapp

Internal Team Workflow Bot

Designed a team workflow bot for role-based task routing, approval checkpoints and management notifications aligned with Trello-style operations.

webapp

Jeweltimeco Camera-to-Cart App

Scoped a camera-assisted sales tool for in-store consultants, using label scanning to identify watch or jewelry items and add them to cart faster.

python

WordPress SEO Doctor Bot

Built a WordPress SEO diagnostics workflow that crawls pages, checks technical issues and sends prioritized findings into Google Sheets for review.

python

Google Search Console Extractor

Built a Google Search Console extractor that turns query, page and performance data into structured SEO analysis for ongoing review.

python

Microsoft Clarity Analytics Extractor

Designed a Microsoft Clarity analysis pipeline that connects session behavior signals with UX and conversion decisions.

python

Google Sheets Reporting Automation

Automated recurring reports into Google Sheets so SEO, product and operations data can be reviewed by the team without rebuilding exports manually.

python

Digikala Excel Inventory Automation

Built an Excel reconciliation workflow for Digikala inventory, with strict reference matching, warranty rules, price updates and upload-ready outputs.

python

WooCommerce Order Analytics

Turned WooCommerce order exports into a repeatable analysis workflow for sales patterns, operational gaps and commercial reporting.

python

WireGuard Soft-fix Watchdog

Built a Mac-side WireGuard watchdog to monitor connection health, record failures and recover unstable VPN sessions with minimal manual checking.

python

MT5 Strategy Engine

Researched a MetaTrader strategy engine combining price-action rules, risk sizing, ATR-based exits and multi-timeframe signal checks.

python

English Boss Telegram Bot

Scheduled English practice inside Telegram: a FastAPI webhook bot with micro-sessions, streaks, IELTS tracks and OpenAI feedback, layered so the platform can change.

python

Attendance / Office Automation

Planned office automation around attendance, networked operations, team reporting and future n8n workflows for management visibility.

workflow

WooCommerce Diagnostic Assistant

Scoped a WooCommerce diagnostics assistant that reads site signals, explains technical risk and turns findings into precise fix recommendations.

automation

n8n Operations Automation

n8n workflows that route every CRM and commerce event to a named owner or approval queue and deliver a scheduled digest ending in next actions, with a person on every.

workflow

Product Specification Workflow

Built a structured product specification workflow for converting messy product data into cleaner titles, attributes and sales-ready descriptions.

workflow

Trading Strategy Research System

Researched a rule-based trading strategy system for defining, evaluating and stress-checking high-risk trading logic before execution.

business

A2 WordPress CRM Framework

Built a modular WordPress CRM layer for sales operators and managers, connecting customer profiles, follow-up work, in-person orders, reporting and audit-friendly workflow control.

business

Marketplace Stock & Pricing Sync

Created a marketplace sync workflow for stock, price and warranty data across internal inventory files and external seller platforms.

business

Loyalty + Wallet Ledger

Append-only wallet ledger in exact integer Rial with typed cash, promotional and refund buckets, proven by a mutation checker that has corrected the code four times.

business

Fast Shipping Logic

Built fast-shipping logic that checks real available stock and surfaces delivery confidence at the points where it can improve conversion.

business

Sales Operations Dashboard

Designed a management dashboard concept for sales, team activity, operational bottlenecks and decision-ready performance reporting.

platform

Javaherian Gallery

Led platform and development work for a live WooCommerce watch and jewellery store, improving performance, product discovery, internal tooling, CRM workflows, reporting and conversion-focused UX.

platform

Hooman Gold

Supported a gold commerce platform foundation with SEO-aware structure, front-end refinement and room for future operational development.

platform

Jeweltimeco

Built and supported a jewelry/watch web app concept for catalog browsing, assisted ordering and consultant-side operational workflows.

platform

Golden Gate Group Canada

Delivered a Canadian business website focused on trust, service clarity and a conversion-ready corporate presentation.

platform

Freshca Canada

Designed a Canada-focused fresh food or retail platform concept with clean service presentation and conversion-oriented page structure.

platform

Yasi Gallery USA

Created a US-market gallery/ecommerce presence with premium visual positioning and maintainable WordPress delivery.

platform

Yellow Willow Austria

Built an Austria-focused brand website with polished presentation, local credibility and a service-led conversion flow.

platform

Ohlala Barbershop Austria

Built an Austria-focused barbershop website with clear service presentation, local search readiness and appointment-oriented UX.

platform

Lampco

Delivered a corporate/service website with structured information architecture and a professional brand presentation.

platform

Saboksaran

Built a business platform with clean page architecture, service clarity and scalable content structure.

platform

Divazheh / Koala Beauty

Delivered beauty/ecommerce website work focused on product presentation, category clarity and a customer-friendly shopping flow.

platform

Meta Media

Created a media/business website concept focused on modern positioning, clear content structure and credible digital presence.

platform

Fatahi Gold

Built a gold and jewelry website project focused on trust, product presentation and maintainable commercial structure.

woocommerce

Back-in-Stock Notifier

Two-channel WooCommerce waitlist: SMS or email, once-only delivery, CRM lead binding, cache-safe UI. Replaced a plugin whose subscribers were never told.

business

Repair & After-Sales Desk

A repair desk inside the customer-operations system: intake opens the customer's account, quotes are approved in their panel, payments are idempotent, hand-over is PIN-gated.

woocommerce

Transactional SMS Platform

One gateway key, one working send path, an audit line for every message, and a management tab that tells 'sent' apart from 'not approved' across 55 patterns.

business

Counter Sales, One Customer File & the Commission Report

In-store sales imported from accounting exports into the same CRM as the web shop, with dedup rules that never guess, and a commission report three surfaces agree on.

automation

Product Image Pipeline

A five-minute tick, an agent on the owner's PC and a Photoshop batch fill missing product photos; a product without one is drafted and redirected until a photo arrives.

platform

Brand Catalogue Sites

Four brand storefronts reading one WooCommerce database read-only, plus reseller approval, a country-grouped brand menu and a dealer price watch for a watch distributor.

telegram

Management Bot + Owner Daily Report

A Telegram assistant with live order cards and a finance card, one report to the owner every night, an offline-tolerant eight-tab PWA, and first-party events with their.

platform

Pre-owned Watch Marketplace

Consignment marketplace inside a retailer's store: a five-step seller route, custody as a state machine, reservation only on confirmed payment, loyalty at a tenth of.

automation

Shop-Phone Call Bridge

Click-to-dial from the CRM to the shop's Android phone over an expiring command queue, alerts on the same queue, and a token-guarded REST layer for the site's bots.